Once again it’s time to look behind the spin.
These figures cover the period 28th December 2015 – 3rd April 2016 and, to save you asking, the new Virgin Radio talkRADIO and talkSPORT2 launched too late to be included this time.
Overall I’m not really sure what to make of this quarter’s figures. There seems to have been a national drop across most stations. It could well be seasonal and, no doubt, many of those stations will bounce back next time; we’ll have to wait until August to find out, of course.
In London only Capital has increased its Reach year-on-year and quarter-on-quarter and, with 2,286,000 listeners is now ahead of BBC Radio 2. All other stations are down QonQ but, as well as Capital, LBC, Capital Xtra, Gold, Kiss and Smooth are up YonY.
I’ll let you make up your own minds.
Charts © Paul Easton 2016