London Rajar – Q3/2015

Once again it’s time to take a ride on the Rajar rollercoaster so fasten your seat belts and hang on tight – it could be a bumpy ride!

Before we start, these figures cover the period 29th June – 20th September 2015. As XFM re-branded to ‘Radio X’ the following day those of you eager to see how the station – and Chris Moyles in particular – are getting on will have to wait a bit longer.

London has become a very competitive and volatile marketplace with stations gaining and losing listeners, share and hours each quarter. A good example of this is Heart, which has been bouncing up and down like a yo-yo over the past couple of years. It lost 324,000 listeners since the last quarter but gained 213,000 year-on-year.

Similarly Kiss may have shed 31,000 listeners quarter-on-quarter but are up 248,000 since last year. It still gives them the top slot in terms of reach with 2,089,000 listeners, just 3,000 ahead of Capital.

LBC is down this quarter – possibly to be expected after the previous record-breaking quarter, which included the Election. In particular its usual dominance of late-night and overnight listening has been dented this quarter – although Steve Allen’s early breakfast show ‘4am spike’ is still there. However LBC has maintained its national audience of 1,481,000 – although with a drop in hours.

BBC London, which has recently re-branded, has seen an increase in audience. It has also announced some weekday programming changes, although we won’t really see the full effect of those changes for another six months.

Finally, XFM had a good final quarter before the re-brand with its highest audience for two years.

(Click charts to enlarge)

Musical Chairs - Reach Q315Musical Chairs - Share Q315London Share Q315London Reach Q315As always here are the half-hourly audiences…

London Weekdays Q315London Saturday Q315London Sunday Q315Note: Figures used in all charts for Absolute are those for ‘Absolute Radio (London).

Previous results – Q2/15 and Q3/14

As ever you can find some good, expert, analysis from Adam Bowie and Matt Deegan, as well as insighful comment on Northern Ireland from John Rosborough.

Q3/2015 Survey period – 29th June – 20th September 2015.
Source: Rajar/Ipsos Mori/RSMB

Charts © Paul Easton 2015

That’s it. Thank you. Ride over!

No comments
  1. Don 5th November 2015 at 11:00

    Thanks Paul. I am assuming these don’t include web/app statistics in them, correct? Would you happen to have any insights or data on the power of having a morning show based locally vs. one that is national? (Kiss – based in London vs. Capital – based in London, Birmingham, Newcastle, ect..) Who wins the regional battles vs. national and how it affects total audience.