London Rajar – Q4/2015

The latest results are now available for the period 21st September – 20th December 2015.

As they include the first figures for the re-branded Radio X and Chris Moyles at Breakfast I suspect a lot of people will want to know how they have done. So…

Radio X has increased its weekly reach by 77,000 listeners year-on-year from the former XFM, although only by 10,000 quarter-on-quarter. Following a massive drop in hours at the beginning of last year it has been rebuilding and now has its highest hours since Q2/2011.

Moyles has debuted in London with 300,000 listeners – which puts him slightly ahead of Christian O’Connell on Absolute in the key 8.00am – 9.00am hour.

As always BBC Radio 4 and Radio 2 continue to dominate, but the commercial winner – in terms of % Share – this time around is LBC. However it is also the only major commercial station to have lost audience (Reach) year-on-year – down 51,000 – although it’s up 110,000 quarter-on-quarter.

Smooth has also posted its highest reach, with 800,000 weekly listeners, although it still has a long way to go before it becomes a serious challenger to Magic.

Otherwise, as you can see, the game of ‘musical chairs’ continues.

As usual I shall let the charts do the talking…

(Click to enlarge)

Musical Chairs - Share

Musical Chairs - Reach

Weekdays Q415

Saturdays Q415

Sundays Q415

Reach Q415

Share Q415

Note: Figures used in all charts for Absolute are those for ‘Absolute Radio (London)’.

Previous results – Q3/15 and Q4/14

As ever there is some good, expert, analysis from Adam Bowie and Matt Deegan, as well as insighful comment on Northern Ireland from John Rosborough.

Q4/2015 Survey period – 21st September – 20th December 2015.
Source: Rajar/Ipsos Mori/RSMB

Charts © Paul Easton 2016



No comments
  1. Martin Phillp 4th February 2016 at 00:23

    Radio X are doing well during breakfast and drive. It appears to have been a big mistake by Bauer to move Geoff Lloyd to evenings as Absolute don’t increase their share until Geoff starts.