Here are the results for Q3/2018, which covers the period 25th June – 16th September 2018.
This quarter was Dave Berry’s first on the Absolute Breakfast Show. It’s probably too early to look too closely at the figures are this stage as high-profile shows always need time to bed down. It was also Iain Dale’s final time on LBC Drivetime – Eddie Mair’s arrival, plus a schedule shuffle, took place in the final two weeks of this survey period. We’ll have to wait until the next results are published in February to see the effects.
One thing that really stands out, though, is that Radio X has had its second-lowest Reach, not only since it rebranded from XFM London, but for at least the past 15 years. Interestingly, though, its hours are up which suggests that while the overall audience may have dropped, those that do listen tend to listen longer.
Kiss has dropped in Reach quarter on quarter, but is still up on this time last year. It has meant Capital regaining the crown for the highest audience of any London commercial station, although LBC holds that honour in terms of Share. Smooth, Gold and LBC are the only stations to have shown an increase in Reach both QonQ and YonY.
(Click on images to enlarge)
While most of the major stations use a quarterly survey period, many others in London have a rolling half-yearly survey, which is not comparable with the ‘quarterlies’ – talkSPORT and talkSPORT 2 have recently switched from quarterly, following talkRADIO last quarter. Therefore here’s a table showing all of the stations based on a half-yearly survey (2nd April – 16th September 2018).
Q3/2018 Survey period – 25th June – 16th September 2018
Source: Rajar/Ipsos Mori/RSMB – www.rajar.co.uk
Charts © Paul Easton 2018