London Rajar – Q2/2016

This is an interesting quarter. -which covers the period from April 4th to June 26th. Most importantly it sees the first set of figures for Virgin Radio, talkRADIO, talkSPORT 2, Mellow Magic and Magic Chilled since they launched.

In London they are currently towards the bottom end of the ranking but these are early days and I think it would be unwise to read anything more into them at this stage.

It’s been a very strong quarter for LBC with its highest-ever Reach and, this quarter, the highest commercial radio station share. The London Mayor and Assembly elections, as well as the EU Referendum have obviously played their part this time round. Nick Ferrari at Breakfast in particular has done well, while the station continues to dominate the late-night and overnight hours; as well as Steve Allen’s “4am spike”.

Kiss have had a good quarter too making gains on Capital.  Heart and Magic have had the biggest drops year on year – Heart has lost 261,000 listeners, while Magic has shed 367,000 in the same period.

(Click on charts to enlarge)

London Reach -Q216London Share -Q216

London Weekdays Q2

London Saturdays Q2

London Sundays Q2Previous results for comparison – Q1/16 and Q2/15

As always you’ll find further expert, analysis from Adam Bowie and Matt Deegan, as well as insighful comment on Northern Ireland from John Rosborough.

Q2/2016 Survey period – 4th April – 26th June 2016
Source: Rajar/Ipsos Mori/RSMB

Charts © Paul Easton 2016