It’s time to look at the latest Rajar figures for the main London commercial stations – covering the period 31st December 2018 – 31st March 2019.
Virgin Radio has changed its survey period from half-yearly to quarterly, so it is now able to be featured in the regular Reach and Share ranking. This is because they want to be able to see the effect of Chris Evans taking over the Breakfast Show, rather than have to wait until August.
So how have they done? Virgin Radio has a weekly reach of 295,000, while Chris debuts with an audience in London of 183,000.
Also making its debut this quarter is Love Sport, with 38,000.
A few things that I’ve noticed include a drop in Kiss’ breakfast audience – due no doubt to changes there, and the new team are currently bedding-in. Also LBC clearly dominates during much of the day.
Previous results for comparison – Q4/2018 and Q1/2018
As always you’ll also find some good, expert, analysis from Adam Bowie and Matt Deegan as well as insightful commentary on the Northern Ireland scene from John Rosborough.
Q1/2019 Survey period – 31st December 2018 – 31st March 2019
Source: Rajar/Ipsos Mori/RSMB – www.rajar.co.uk
Charts © Paul Easton 2019
